APR Marks One Year of Operations

A year ago, on December 1 2018, Asia Pacific Rayon (APR) produced its first viscose bale at its mill in Pangkalan Kerinci in the Riau province in Sumatra, Indonesia.

APR – Textile Industry from Plantation to Fashion

Since then, APR has built up a strong position as the first fully integrated viscose rayon producer – from plantation to viscose fibre – in Asia.

Over the last 12 months, the company has focused on fine tuning operations at the mill, participating in fashion events and trade shows, collaborating with fashion designers, and working with the Indonesian government to promote viscose rayon and sustainable fashion.

Apr - Fully Integrated Viscose Rayon Producer from Plantation to Viscose Fibre

This year, APR also launched its ‘ Everything Indonesia ’ campaign in October to promote local sourcing and production of fashion materials from Indonesia. The aim is to support Indonesia’s resurgence as a global centre for textile manufacturing, starting with viscose rayon as a catalyst for home-grown fashion design and creativity.

“From plantation to fashion, I believe we can mobilize the textile industry in Indonesia. When we say from plantation to fashion, it’s becoming a reality. We’re not just manufacturing viscose staple fiber, we’re actually helping our customers to be more profitable,” said Ben Poon, Deputy Head of APR.
APR Marks One Year of Operations

During an anniversary celebration at the company’s production facility in Pangkalan Kerinci which was attended by employees, APR reaffirmed its commitment to continue to grow in line with RGE Group’s 5Cs business philosophy, which states that whatever we do must be ‘good for the Community, good for the Country, good for the Climate, good for Customer, and only then will it be good for the Company’.


Related Articles

Asia Pacific Rayon Supports Local Community Vegetable Gardens

Asia Pacific Rayon (APR) has been supporting the government’s Rumah Pangan Lestari (RPL) scheme which encourages rural households in Indonesia […]

APR Supports Young Fashion Designers at MUFFEST 2020

Young fashion designers in Indonesia were once again given the exciting opportunity to show off their designs on a real […]

The Role of Viscose in Reducing Environmental Impact

Climate change and inequality is affecting every country on every continent and is already disrupting national economies and impacting lives. […]