APR Supports Young Fashion Designers at MUFFEST 2020
Young fashion designers in Indonesia were once again given the exciting opportunity to show off their designs on a real fashion runway at the Muslim Fashion Festival (MUFFEST) this year, thanks to Asia Pacific Rayon (APR).
APR sponsored the Modest Young Designer Competition (MDYC), an annual MUFFEST event where young designers compete against each other during a 10-week challenge to come up with the best fashion collection.
The MDYC 2020 competition started in October 2019, when interested participants had to pass a selection stage by submitting their designs to a panel of five coaches for judging.
This year’s coaches included well known Indonesian designers Ali Charisma, Sofie, Dian and Taruna, and Sheila Marisa Rachmat, APR’s Marketing Communication Head.
The competition received more than 600 participants registered to join this year’s MDYC, ultimately submitting a total of 444 design sketches.
From these, 15 finalists were selected to present their design sketches to the coaches in December 2019.
Each finalist had about 30 minutes to discuss their designs with the coaches, who provided constructive feedback. The finalists had to turn their design sketches into actual fashion pieces in less than a month, with the option of feedback and guidance from the judges remotely.
APR provided all the participants with biodegradable viscose fabric to work with. Every outfit had at least 50 per cent viscose fabric.
In January 2020, the 15 finalists had to present their collection of six looks to the coaches as a way of collecting final feedback before debuting their collections on the runway at MUFFEST 2020 in February.
In a fashion show held for the finalists, each of the five young designers showed off their three best outfits on the runway. The designers were judged on their initial design concepts and sketches, the originality of the designs, and how the outfits ultimately looked in the fashion show.
Eugene Kharisma was crowned the grand winner of MDYC 2020, receiving IDR 30 million in cash, as well as a free booth and fashion show slot at next year’s MUFFEST 2021.
Eugene said he drew inspiration for his winning collection – which was called ‘Cakravala’ – from Earth’s horizon.
“The competition was very challenging – I had to create designs which were in line with the competition theme of ‘Young and Sustainable’, and timeless-looking.
“Thankfully, I have worked in the past with viscose and was comfortable with the fabric, since I was previously a model in a number of APR fashion shows featuring designers from the Indonesian Fashion Chamber,” Eugene shared.
Eugene added that APR’s presence in Indonesia provides an opportunity for sustainable fabric to be more accessible to fashion designers and consumers.
“With APR’s support, those of us in the industry are more aware of, and understand the impact of fashion on the environment. APR’s biodegradable viscose is an alternative material for the more environmentally conscious consumer,” he said.
Widi Widiasari, Jovi Ahmedi and Tiffanyara came in second, third and fourth places respectively, and received cash prizes.
Sheila said that the designs submitted to the judges showcased the untapped talent of many young designers in Indonesia.
As a fashion industry player, APR should support them where we can. The competition winners had outstanding designs which showed originality, creativity and a willingness to go the extra mile with their creations,” Sheila said.
Sheila added that APR plans to continue supporting MDYC at MUFFEST 2021.
“By doing so, we hope to introduce APR viscose to more young fashion designers, as well as increase the use of viscose within the fashion industry as a whole,” she added.
Indonesia’s Minister of Industry, Ir. Airlannga Hartarto, visited Pangkalan Kerinci, Riau Province, on 21 January 2018 to view the progress of Asia Pacific Rayon’s (APR) new mill.