Asia Pacific Rayon Presents Viscose Clothes on the Final Night of Bujang Dara 2019
Asia Pacific Rayon (APR) took part in a fashion show on the final night of the 2019 Bujang Dara Riau, showcasing clothes made from sustainable viscose rayon fiber.
Ten collections made by local designers using APR’s viscose rayon were modelled by Bujang Dara Riau alumni on the final night of the event, which was held by the Riau Provincial Tourism Department.
The collections were previously exhibited at the 2019 Muslim Fashion Festival (Muffest), held recently in Jakarta, and feature clothes that are simple, modern and suitable for Muslims. And because they are made from sustainable viscose rayon fiber, they are environmentally friendly and biodegradable.
Sri Astuti, who modelled clothing made using APR’s fiber, said she was impressed by the quality of the garments.
“The Muslim clothing that I wore has a good design and follows the trends. I felt very comfortable wearing it. With APR, I am sure that someday Indonesia can become the center of world Muslim fashion,” she said.
Asia Pacific Rayon, the first integrated viscose-rayon manufacturer in Asia, commenced operations earlier this year and has a production capacity of 240,000 tonnes per annum. Located in Pangkalan Kerinci, Riau province, APR is proud to have its operations in Riau, producing sustainable viscose fibre in the homeland of the Melayu. APR’s wood fibre comes from sustainably-managed plantations that are traceable along the entire value chain from nursery to viscose-rayon.
APR is committed to become a leading viscose-rayon producer that is sustainable, transparent, operationally efficient, serves the community’s and country’s interests and provides value to customers.
Viscose is a biodegradable material made from natural wood cellulose derived from renewable plantations. It is soft and comfortable to the skin, versatile in use, and blends well with other fibres. It is absorbent and drapes very well, making it a perfect choice for various applications from fashion to home wear and other textile-products.
Indonesia’s Minister of Industry, Ir. Airlannga Hartarto, visited Pangkalan Kerinci, Riau Province, on 21 January 2018 to view the progress of Asia Pacific Rayon’s (APR) new mill.