APR Participates in Hannover Messe 2021 to Support Industry 4.0

Sustainable rayon fiber producer Asia Pacific Rayon (APR) participates in the world’s largest industrial technology exhibition,

Hannover Messe 2021: Digital Edition, which is held virtually from April 12 to 16.

APR’s participation in the annual grand exhibition in Germany is in line with the company’s commitment to supporting Indonesia’s transition to Industry 4.0.

“APR supports the transition to Industry 4.0 in our operations in Pangkalan Kerinci, Riau. We apply the latest technology with an emphasis on automation, machine learning and real time data to produce high quality rayon fiber, which is also an original product made in Indonesia,” said APR Director Basrie Kamba.

Basrie Kamba speaks at Hannover Messe 2021

In addition to production automation, APR’s technology innovations are applied in various aspects, including sustainability, which plays a key role in APR as a sustainable rayon fiber producer in making positive impacts on climate, nature, society, as well as the fashion industry.

One of APR’s breakthroughs in technology-driven sustainability is the launch of www.followourfibre.com. The platform uses blockchain technology that allows customers to trace APR’s rayon fiber products to its supply chain to ensure responsible and legal management.

APR’s efforts to support the transition to Industry 4.0 earned the company the Indonesia Industry 4.0 Readiness Index (INDI 4.0) award from the Indonesian government. The achievement was made possible thanks to the company’s efficiency and effectiveness, as well as its ability to process big data from operations automation, specifically for the development of the national textile industry and products.

In addition, APR took the initiative to establish the Jakarta Fashion Hub (JFH), a meeting space for designers, academics and fashion enthusiasts, to support the domestic textile and fashion industry.

APR is one of 156 Indonesian industry players participating in Hannover Messe 2021. They engage in a wide range of industries, from machinery, transportation and textiles to start-ups. The exhibition is expected to draw 1 million visitors this year.

For this year’s event, Indonesia has been selected as a partner country, making it the first ASEAN country to be a partner country of the 74-year-old exhibition.

Industry Minister Agus Gumiwang Kartasasmita said Hannover Messe 2021: Digital Edition provided an opportunity for Indonesia to promote the Making Indonesia 4.0 road map.

“Indonesia as a partner country wants to share the road map for the applications of Industry 4.0 technologies to the world. Based on the road map, Indonesia aims to become one of the 10 largest economies in the world by 2030,” he said.

President Joko Widodo, who virtually officiated at the opening ceremony of the exhibition alongside German Chancellor Angela Merkel, said the event’s theme, technology transformation, was very relevant to the pandemic-battered global situation.

President Jokowi hopes technology transformation will create a momentum that will not only carry the world out of the pandemic but also help it make a big leap forward.

“2045 will be a golden year for Indonesia, as part of the ‘Golden Indonesia’ grand vision that will be manifested through Industry 4.0. It is hoped that Indonesia’s digital economy and Industry 4.0 will be the fastest in Southeast Asia,” he said.


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