13 designers and fashion labels collaborated using sustainable viscose rayon fiber as the base material for the fashion show
Jakarta, 26 October 2020 – Celebrating National Batik Day the Jakarta Fashion Hub (JFH) collaborated with 13 Indonesia fashion designers and labels to organize a virtual fashion show themed “Batik Reimagined”.
JFH is a collaborative space that brings together fashion and creativity. Officially opened in August of this year, this is the first virtual fashion show held live at JFH and televised via @JakartaFashionHub Instagram account, on Monday, October 22 at 19.00. The event was conducted following the strict health guidelines in line with government directives regarding Covid-19.
The event featured fashion masterpieces from well-known designers Ali Charisma, Sofie and Restu Anggraini and fashion labels Bateeq, Eureka, Holalulu by Neli Gunawan x Imprints, Phillip by Phillip Iswardono, Ha.Pe, Dissa, Eienno, GYDxZUBE by Agied Derta, Wastra batik by Olif Kinanthi, and DaneV’s.
As a theme, ‘Batik Reimagined’ is a canvas for designers to creatively interpret the modern batik using inspirations of traditional or minimal motifs on viscose rayon fabric. Each label presented three pieces on the runway.
“The Jakarta Fashion Hub promotes ‘Everything Indonesia’ and supports the creativity of Indonesian fashion designers and labels to use natural textile raw materials produced in Indonesia. The raw material, viscose-rayon, is manufactured in Riau, Indonesia by Asia Pacific Rayon” according to APR’s Head of Corporate Communications, Djarot Handoko.
APR’s viscose rayon material absorbs dye optimally, producing batik fabrics that are rich in color and soft in touch. The material originates from renewable plantations in Indonesia and is a biodegradable material. It is also comfortable to be worn for daily activities. APR’s product comes with OEKO-TEX Made in Green certification ensuring that it was manufactured using sustainable processes, under environmentally friendly and socially responsible working conditions. It is also free from any harmful substances.
“For this capsule collection, I chose viscose combining the texture of orange peel because it looks more luxurious. I insert an accent batik motif as a sweetener on the pants or as an obi belt. My pieces use viscose and the quality from APR is good, soft, and has good absorption,” said designer Restu Anggraini.
This virtual fashion show was complemented by a Live Shopping event. Adapting to the see now, buy now approach, the Jakarta Fashion Hub provided leading access for fashion lovers to immediately purchase items from the collections displayed on the virtual fashion runway.
About Jakarta Fashion Hub
The Jakarta Fashion Hub, initiated by Asia Pacific Rayon (APR), is a collaborative space for designers and the fashion value chain to come together and co-create fashion trends and encourage the development of a vibrant domestic fashion and textile industry in Indonesia.
Located at Tanoto Foundation Center, Teluk Betung No.33, JFH provides various facilities that can pamper fashion activists to create new fashion ideas and creations, from comfortable co-working spaces and workshop areas, photo studios, galleries and mini-stores, to access to a variety of fabrics of various motifs made from viscose rayon produced by APR.
About Asia Pacific Rayon
Asia Pacific Rayon (APR) is the first fully integrated viscose rayon producer in Asia. The factory with 240,000 tonne capacity, located in Pangkalan Kerinci, Riau, uses the latest production technology to produce high-quality rayon to meet textile needs. APR is committed to becoming a leading viscose rayon producer that upholds the principles of sustainability, transparency and operational efficiency, serves the interests of the community and the country, and provides value to customers.
Media Contact:
Djarot Handoko
Head of Corporate Communications, Asia Pacific Rayon
Djarot_Handoko@aprayon.com
