everyday Opens the Newest Store and Collection at By The Sea, PIK

JAKARTA — everyday offers a new atmosphere through the opening of their store at By The Sea, PIK. A modern, vibrant and modern feel will welcome you through the layout and selection of the best collections from everyday.

Not only celebrating the opening of the newest store at By The Sea, this Grand Opening event also marks the launch of the latest collection, everyday, Shape & Form. In addition, this series of events also featured installations in collaboration with Visual Merchandising ID. This minimalist art installation captures the essence of the Shape & Form collection through the colored walls on exhibit.

About Shapes & Forms

The latest everyday collection is inspired by the urban atmosphere. As the name suggests, this series of collections takes on shapes and forms that build and influence our lives in cities. Starting from the shape of skyscrapers and stations, to the landscape of modern business district and populated residential areas that help liven up the atmosphere of the city. everyday translates this inspiration through motifs and silhouettes in the Shape & Form collection. When we talk about urban areas we will identify it with rigid routines as well as fast and colorful dynamics.

That’s why the box shape is the main element in this collection. This is a form that we always find in urban areas and is the foundation of life in urban areas.

These forms complement our most recent patterns, Akira & Roja, as well as a minimalist and useful idea through the silhouettes of each outfit shown. We continue to produce everyday-appropriate clothing that is simple with a twist. Meanwhile, the use of a striking and brilliant color scheme conveys the energy of an unusually colorful city.

Cotton and rayon are the primary materials we opt to employ. In addition to giving garments a lovely shape, this fabric also better absorbs color. This translates to longer wear times for clothing and less color fading. To fulfill this requirement, Everyday collaborates with Asia Pacific Rayon as the first fully integrated viscose rayon producer in Asia.

This collection will be displayed at the Jakarta Fashion Week 2023 on 30 October 2022.

About everyday

Established in 2021, everyday is a ready-to-wear brand that prioritizes wearability and durability in each of its collections. We apply these two principles through responsible fabric selection and processing. Combining utilitarian style with fun motifs is a key factor in providing clothes that can be worn every day, every time.

About Asia Pacific Rayon:

Asia Pacific Rayon is Asia’s first fully integrated producer of viscose rayon from renewable industrial park forests. The factory with a capacity of 300,000 tons, located in Pangkalan Kerinci, Riau, uses the latest production technology to produce high quality rayon for textiles and personal hygiene products. APR is committed to being a leading viscose rayon producer that adheres to the principles of sustainability, transparency and operational efficiency, serves the interests of society and the country, and provides value to customers.

Media Contact:
Djarot Handoko
Head of Corporate Communications, Asia Pacific Rayon
Djarot_Handoko@aprilasia.com


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