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Follow Our Fibre

5 May 2019 – Asia Pacific Rayon (APR) launched the mobile app for its ‘Follow Our Fibre’ initiative ahead of the events at the Copenhagen Fashion Summit, which will provide traceability and transparency over its viscose-rayon production value chain from seed to fibre. Using the enterprise blockchain technology developed by Perlin, APR customers can now trace its finished products back to their plantation origins based on value chain data recorded on blockchain. This initiative showcases APR’s efforts to maintain industry-leading practices for sustainable sourcing and production.