APR2030 Color Run: An Entertaining Approach to Sustainability | Asia Pacific Rayon Skip to main content

APR sponsored the APR2030 Color Run at the Riau Complex on the 27th November 2022 to celebrate its one year in business. The previous year, we unveiled APR2030, our 10-year sustainability strategy. Our commitments cover four main pillars; positive impact to nature, clean manufacturing, circularity and inclusive prosperity.

The APR2030 Color Run was a huge success, and helped reinforce the principles behind each pillar. Each commitment pillar was represented by a different color. Orange represented Climate and Nature Positive, Blue for Clean Manufacturing, Purple for Accelerate Circularity, and Green for Inclusive Prosperity.

“The turnout was amazing,” said Sustainability Director Susan Slabbert, who attended the event. Everyone came for the occasion and the excitement, regardless of whether they were natural runners.”

The excitement was apparent on the first day of registration; the team had anticipated 500 participants, but the event sold out in only four days. Demand was so high the attendance amounted to thousands of employees and their family members.

The rain had made Merdeka Field, the venue of the APR2030 Color Run, a muddy mess, but it didn’t dampen the enthusiasm of the participants. One of the highlights was management’s rousing speech to kick off the celebration; they also ran and danced with everyone.

By holding this event, APR believes that its staff will become familiar with the goals and principles that make up APR2030, and will be better equipped to incorporate them into their everyday work.