From runway showcases at Jakarta Fashion Week to partnerships with local brands, Asia Pacific Rayon (APR) is advancing eco-friendly fashion in Indonesia by showcasing the potential of renewable fabric
Asia Pacific Rayon (APR) continues to support the Indonesian government’s goal of developing a sustainable domestic textile industry. Since 2019, APR has been partnering with Indonesian brands, fashion designers, and industry players to promote the potential of biodegradable viscose rayon fibre through major fashion events.
Read More: Why Viscose Fabric is the Future of the Fashion Industry
This year, APR partnered with six local brands at the Muslim Fashion Festival (MUFFEST), showcasing 60 collections under the theme “Redefining Fashion for a Better Future,” all made using APR’s viscose-rayon fibre as the primary material.
APR also participated in its third Jakarta Fashion Week (JFW) this year, collaborating with Duniatex, one of Southeast Asia’s largest textile manufacturers. APR supplied its viscose rayon fibre which Duniatex used to produce high-quality fabric. APR also joined forces with EMBA Group, in collaboration with Danjyo Hiyoji for menswear and Tities Saputra for womenswear, highlighting stylish and elegant viscose rayon applications. Meanwhile, major retailer Matahari creatively used these fabrics to craft chic, contemporary collections for its house brands, Nevada and ZES.
“As one of the key players in Indonesia’s fashion industry, we need to start paying more attention to building a sustainable ecosystem starting with renewable materials,” says Tommy Indra, VP of Merchandising for Special Projects at Matahari. “All our private labels now use fabrics made from viscose rayon fibres.”
By supplying high-quality, sustainably produced raw materials and showcasing them at major fashion events, APR – Indonesia’s first fully integrated viscose producer – is helping to shape the future of the country’s fashion industry. “Our collaborations with industry leaders highlight how we’re working together to develop a more sustainable textile industry in Indonesia,” says Basrie Kamba, President Director of APR.
