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Partnerships

Your Partner in Success

APR is Asia’s first fully-integrated viscose rayon producer, supplying high quality viscose and lyocell to customers around the world.

Our integrated operations ensure reliable supply and sustainable sourcing, while our approach to strategic partnerships enables you to de-risk production and accelerate product development.

Partnering with APR means securing a reliable fibre supply, accelerating innovation, and strengthening your market position through a proven responsible sourcing advantage.

Why Partner with APR?

Integrated Value Chain Advantage

APR sources raw materials from our co-located supply partner APRIL’s responsibly managed plantations. This vertical integration ensures that quality, cost, and supply consistency remain stable.

Proven Sustainability Credentials

Our fibre is derived from sustainably managed forests that meet stringent global environmental and social standards. Partnering with us provides immediate access to materials backed by verifiable certifications and a commitment to responsible sourcing, offering a clear and trustworthy sustainability story for your products.

Innovation and Customisation

The future of textiles requires specialty fibres and performance innovation. We collaborate directly with partners to co –develop customised solutions. Whether you require specific performance characteristics or are facing technical problems, our team works alongside you to bring new, high-value products to market faster.

Global Reach and Reliability

With scalable capacity and a responsive supply-chain model, APR delivers reliable supply security across the globe. We have a proven track record of maintaining long-term continuity with mills and global exporters, ensuring that as our partners scale, their access to high-quality fibre remains uninterrupted.

The Right Fibre for Every Application

As well our high quality viscose rayon, APR is the international distributor for the lyocell produced by The Lyocell Company, a brand of our sister company Sateri. These fibres are defined by high-tenacity strength [link to Lyocell product page] and a superior hand-feel [link to viscose product page], enabling increased productivity of downstream customers while delivering excellent dye absorption and soft drape essential for premium apparel and home textiles.

APR’s Partnership Model

  • Direct Supply and Technical Support
    This is the foundation of our work with spinners and fabric manufacturers. Beyond supplying high quality viscose and lyocell, our technical team helps optimise production processes to ensure the best possible performance for your specific textile applications.
  • Material Verification and Ingredient Branding
    Transparency is critical for consumer trust. For partners who use our fibre, we provide official hangtags and supporting marketing promotion. These tags serve as ‘seal of origin’, allowing brands to clearly communicate to their customers that their garments are made with responsibly sourced materials.
  • Co-marketing and Brand Amplification
    We offer strategic marketing support, including featuring your band and collections across APR’s digital platforms and social media channels. By highlighting these success stories, we help amplify your brand’s voice to a global audience of industry professionals and conscious consumers.

Partner Benefits and Impact

For a partnership to be viable long-term, it must balance material performance with transparency. APR provides the technical support to keep mills efficient and the credentials to keep brands compliant:

  • Precision in the Factory
    Yarn and fabric manufacturers require fibre that performs predictably under high-speed industrial tension. Lyocell is engineered for high tenacity, meaning fewer breakages and higher yield during spinning and weaving. We provide on-site technical expertise to help mills:

    • Reduce material waste: fine-tuning machinery setting to optimize how our fibre interacts with specific blends
    • Guaranteed consistency: our ISO 9001 (Quality Management) and ISO 50001 (Energy Management) certifications at APR ensure that every bale meets the same physical specifications, reducing costly trial-and-error in production
  • Credibility Backed by Audit
    Sustainability is no longer a “nice-to-have” marketing story, it is a business requirement backed by global regulation. Our Clean manufacturing processes include:

    • Verified Ethical Sourcing
      Our PEFC Chain of Custody certifications ensure that the certified forest-based material contained in a product originates from sustainably managed forests.
    • Clean Manufacturing Benchmark
      Our facility achieves the EU-BAT (Best Available Techniques) Polymer BREF standards and the ZDHC Aspirational Level. This means partners can prove their end-product’s material were made responsibly in a facility that meets stringent requirement for water management, waste reduction, and chemical safety.
    • Product Safety
      APR viscose holds the OEKO-TEX® standard 100, Annex 6, Product class I and MADE IN GREEN by OEKO-TEX® label verifying that it is free from harmful substances and safe for even the most sensitive applications, including baby clothing. Similarly, our lyocell meets the global STANDARD 100 by OEKO-TEX® requirements for consumer safety and is fully compliant with EU REACH regulations and PEFC™ and CFCC for responsible forest management.

Success Stories

For Agung Kuncoro Textile Industri, a prominent Indonesian spinner and weaver, the partnership is rooted in technical performance and operational efficiency. In this industry, machine downtime and material waste directly impact the bottom line, so the physical reliability of the fibre is fundamental. Using APR’s high-tenacity viscose has allowed their mills to achieve higher spinning speeds and greater fabric durability, ensuring the consistent ‘hand-feel’ that their customers expect.

“Throughout our experience, APR’s product quality has been exceptionally reliable and excellent. Deliveries are always on schedule; we never experience delays. Their logistics are fast and efficient.” Vinsen Arya, Owner, Agung Kuncoro Textile Industri.

See more of the success stories here: Agung Kuncoro, APS Group.

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Why This Global Partner Chose APR: APS Group Partners in Success with APR

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From Product Quality to 5-Star Service: Agung Kuncoro Textile Industri Partners in Success with APR

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Better Feel, Softer Denim with Viscose & Lyocell: Sinaran Denim Partners in Success with APR

Accelerating Product Development and Market Reach

We are always looking to collaborate with businesses that view new application development as a driver for commercial growth. Whether you are aiming to increase efficiency or seeking to expand your fabric collection into new categories, APR provides the technical and supply-chain infrastructure to scale your ambitions.

Our teams are ready to help you.

FAQs

Are there specific volume requirement for technical or marketing support?
We evaluate partnership based on the potential for shared impact rather than volume tiers. While we support some of the world’s largest textile exporters, we also collaborate with specialised manufacturers and innovators who are driving new applications for viscose and lyocell.

How does APR support brands with consumer-facing transparency?
For partners who meet our fibre verification standards, we provide physical hangtags that link your final products back to our integrated operations. This allows you to provide customers with audited proof of origin and safety, backed by OEKO-TEX® and PEFC certifications.

APR Corporate Brochure

Download our corporate brochure to learn more about our company.