Saleel Rajaram Nayak, Head of Operations
In my 20 years of running operations in the viscose industry, I have never encountered a company like APR.
APR runs immense production lines that output more than 400 tonnes of material per day each. While I have dealt with similar technologies and issues at other facilities, mastering the sheer scale of APR’s operations has required a steep learning curve. Our facility has one of the largest production capacities in the industry, requiring us to assume greater responsibility for the environment and people’s well-being and livelihoods
Firstly, APR runs an integrated facility with APRIL, resulting in increased efficiency, reduced wastage, and economies of scale. Our spinning plant, Asia Pacific Yarn, further differentiates our operations. We have ready partner companies who offer joint solutions and mutual support to help meet our challenges. With APRIL serving as a supplier and APY acting as a link to our customers, we maintain a continuous dialogue, with feedback flowing in both directions.
Secondly, APR’s attention to quality is unparalleled in the industry. We only use the best technology and implement the most effective processes at our facility. Our focus on excellence has been rewarded with positive customer feedback, which spurs us to greater heights.
Lastly, our sustainability performance is excellent for an operation in its early stages. When you compare APR’s performance to our peers on key metrics in the EU BAT standard, we already match or exceed established companies in areas such as sulphur recovery, sulphur emissions, and water consumption. With APR2030, we are on track to becoming more sustainable. The key to our success is our management’s commitment to sustainability and, more importantly, concrete action on the ground.
Since our inception, APR has made great strides in sustainability, production quality, and output. But there is always room for improvement. We need to keep learning and adapting to meet our APR2030 targets, differentiate our company from our competitors, and become the preferred choice of consumers.
About: Saleel joined APR in October 2021. He has 20 years of experience in the viscose industry, having worked for multinational companies across Indonesia, China, and India.
