Everything Indonesia is the Key to Growth in Indonesia’s Fashion Industry
APR has quickly gained a reputation as a leading supplier of high quality viscose rayon fibre, which is emerging as a driver of growth for Indonesia’s fashion industry as well as a way to reduce the archipelago’s reliance on imported textile products. In its first year of operations, APR has exported more than half its production to 14 countries, with the balance supplied to an expanding local fashion industry.
While the fashion industry has always been important to Indonesia’s economy, providing livelihoods for more than one million people, most of the nation’s clothing materials have been imported. In 2018 alone, Indonesia imported 760,000 tons of cotton – that’s almost 3kg for every Indonesian.
To contribute to reversing this trend, APR has launched its ‘Everything Indonesia’ campaign to promote the sourcing and production of fashion from Indonesia. The aim is to support Indonesia’s resurgence as a global centre for textile manufacturing, starting with viscose rayon as a catalyst for home-grown fashion design and creativity.
As part of its campaign, APR is collaborating with various Government agencies, associations, schools and industry partners to promote research and product development, as well as business development and marketing under the ‘Everything Indonesia’ campaign banner.
APR believes that viscose rayon can be an accelerator for the Indonesian fashion industry based on its sustainability credentials and its product qualities. It is based on 100% naturally derived cellulose, which means it is sustainable and biodegradable as well as being soft to touch and moisture absorbent.
With such great potential to transform the fashion industry, the ‘Everything Indonesia’ campaign aims to promote and connect APR’s viscose rayon to all users – from fibre to fashion.